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Traditional hospitality design workflows are becoming increasingly expensive, inefficient, and difficult to scale as hotel developers face growing pressure to accelerate project delivery while reducing unnecessary operational costs.<\/p>\n
Repeated site visits, physical mock-up rooms, excessive material sampling, fragmented communication, and lengthy revision cycles continue to slow down projects across the hospitality industry, often creating delays, waste, and costly decision-making processes.<\/p>\n
Hospitality design consultant and Virtualistic Interiors Founder & CEO Elise Kotelnikova believes the industry is entering a major digital transformation, where Artificial Intelligence, Virtual Reality, advanced visualization, and remote collaboration systems will redefine how hospitality projects are designed, reviewed, and delivered.<\/p>\n
Speaking at the Global Hotel Innovation Summit in Malaysia, Kotelnikova presented how AI-driven workflows, immersive 360° VR walkthroughs, digital FF&E coordination, and advanced 3D visualization can reduce delays, improve communication, accelerate approvals, and streamline hospitality development at scale.<\/p>\n
“Hospitality projects are becoming more global, more complex, and more time-sensitive,” Kotelnikova said during her presentation. “Technology is changing how teams communicate, collaborate, review, and execute projects.”<\/p>\n
According to Kotelnikova, traditional hotel development often depends on outdated processes that create unnecessary waste and inefficiency across design and procurement stages.<\/p>\n
“Mock-up rooms take time and capital. Physical samples create waste. Repeated site visits extend timelines and increase the carbon footprint,” she explained during the summit presentation.<\/p>\n
Rather than replacing creativity, Kotelnikova argues that technology should eliminate repetitive operational work so designers, developers, and hotel operators can focus more on strategy, guest experience, and decision-making.<\/p>\n
“Technology should handle repetitive processes so humans can focus on creativity, innovation, and creating better experiences,” she said.<\/p>\n
Through Virtualistic Interiors, Kotelnikova works internationally across hospitality, residential, and large-scale development projects, combining interior design, AI workflows, Virtual Reality, and direct FF&E procurement sourcing.<\/p>\n
The topic gained strong attention during the summit as hospitality leaders discussed increasing pressure to accelerate development timelines while improving operational efficiency and reducing construction costs.<\/p>\n
Kotelnikova believes firms that successfully combine creativity with scalable digital systems will help define the future of hospitality development.<\/p>\n
“The hospitality industry is entering a digital-first era,” she said. “The companies that adapt early will have a significant competitive advantage.”<\/p>\n
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Media Contact<\/span> Traditional hospitality design workflows are becoming increasingly expensive, inefficient, and difficult to scale as hotel developers face growing pressure to accelerate project delivery while reducing unnecessary operational costs. Repeated site<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.alaskanewsdesk.com\/news\/wp-json\/wp\/v2\/posts\/532195"}],"collection":[{"href":"https:\/\/www.alaskanewsdesk.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alaskanewsdesk.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alaskanewsdesk.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alaskanewsdesk.com\/news\/wp-json\/wp\/v2\/comments?post=532195"}],"version-history":[{"count":0,"href":"https:\/\/www.alaskanewsdesk.com\/news\/wp-json\/wp\/v2\/posts\/532195\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.alaskanewsdesk.com\/news\/wp-json\/wp\/v2\/media?parent=532195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alaskanewsdesk.com\/news\/wp-json\/wp\/v2\/categories?post=532195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alaskanewsdesk.com\/news\/wp-json\/wp\/v2\/tags?post=532195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Company Name:<\/strong> Virtualistic Interiors<\/a>
Contact Person:<\/strong> Elise Kotelnikova – Founder & CEO
Email:<\/strong> Send Email<\/a>
Country:<\/strong> United States
Website:<\/strong> https:\/\/www.linkedin.com\/in\/elisekotelnikova\/<\/a><\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"